The reality Meta is pitching is one where we're not always relying on our iPhones
THE SO WHAT
Meta is spending heavily to shift interaction from phones to VR and AI wearables — not to kill the iPhone, but to own the next surface where attention and intent live. If you build consumer experiences, start testing flows that assume glanceable, voice-first, and heads-up interfaces rather than a 6-inch touchscreen as the primary canvas.
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