The super-cheap Google Fitbit Air's new Health Guardian features rollout — including Blood Pressure Trends and Insulin Resistance — is one in the eye for expensive rivals like Whoop
THE SO WHAT
Premium biomarker-style features like blood pressure trends and insulin resistance estimates dropping into a budget Fitbit compress the pricing power of higher-end wearables. If you build in digital health, assume your “pro” features will be normalized into sub-$100 hardware and focus on data quality, clinical validation, and integrations instead of gadget differentiation.
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