This 77-inch Samsung OLED TV is $1,700 cheaper than when it debuted in 2025
THE SO WHAT
A 77-inch OLED 4K TV dropping to $1,299.99 a year after debut underscores how fast premium displays are repricing. For content and gaming businesses, assume large-screen, high-fidelity viewing is the default environment — design UX and monetization for the living room, not the laptop.
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