Thought the Philips Hue Bridge Pro was expensive? It’s just been hit with a huge global price hike — but there’s a new software update that cushions the blow
THE SO WHAT
Raising hardware hub prices while shipping a ‘Bridgeless Sync’ software feature is a reminder that value — and margin — is migrating into software capabilities layered on commodity components. If you run a device ecosystem, expect more pushback on upfront hardware costs unless you can clearly articulate the ongoing software upside.
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