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Deep & Emerging Tech·October 16, 2026·1 min read

Veritas expands its anti-counterfeit chip to jewelry, trophies, and fragrance bottles

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Embedding anti-counterfeit chips in jewelry and fragrance bottles turns physical goods into verifiable endpoints — and creates new data exhaust for brands. Luxury operators should be planning how to use item-level authenticity not just for enforcement, but for CRM and resale.