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Tech & Innovation·July 10, 2026·1 min read

'We've come full circle now': Netflix’s transformation into cable is almost complete as it ponders always-on channels to boost viewer engagement

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Netflix exploring always-on channels is a pivot from on-demand choice to lean-back retention — recreating cable to solve engagement and discovery. If you run a content or app platform, consider whether your users actually want more control, or a curated stream that reduces decision fatigue.