Xbox announces a disc-to-digital feature that will allow users to digitize their existing physical games, rolling out for Xbox Insider testers on August 31
THE SO WHAT
Disc-to-digital is a bridge strategy to pull the long tail of physical libraries into Xbox’s digital ecosystem without sparking a backlash over sunk purchases. If you build on console platforms, assume ownership models are converging on account-based entitlements — not media — and design monetization and support around that.
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