A look back at Tim Cook's 15-year tenure: Apple silicon, wearables, a $1T market cap, privacy, Apple Vision Pro, Apple Car, AI, App Store battles, and Trump
THE SO WHAT
Cook’s tenure is a case study in turning a single hit product into a diversified hardware, silicon, and services portfolio while navigating regulators and geopolitics. For operators, the lesson is to treat each new product line as a future platform—even if it looks like an accessory on day one.
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