0
Tech & Innovation·September 2, 2026·1 min read

A US court says Google keeps its ad exchange. The Commission said only a sale would work

Share

US antitrust staying with behavioral remedies while the EU pushes for structural separation means global adtech players will be running two different compliance playbooks. If your growth depends on large platforms’ ad rails, assume more fragmentation and region-specific constraints over the next cycle, not a single global rulebook.