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Tech & Innovation·September 2, 2026·1 min read

California’s Surveillance Pricing Bill Misses Deadline to Advance to Gov. Newsom’s Desk

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The stall on California’s surveillance pricing bill buys retailers more time to experiment with AI-driven loss prevention and dynamic pricing—but also extends the regulatory overhang. If you’re deploying in-store analytics, use this window to harden privacy controls and logging, not to overreach on data collection that will be hard to roll back.