0
Applied AI·July 28, 2026·1 min read

AI is turning B2B outreach into a tragedy of the commons

Share

Cheap AI agents that can research, personalize, and follow up at scale are flooding inboxes and eroding the value of cold outreach for everyone. Sales and marketing leaders need to pivot from volume-based cadences to tighter targeting, channel diversification, and stronger opt-in communities before their domains get filtered into oblivion.

Applied AI

Sources: OpenAI and Anthropic have lobbied the Trump administration to make sure lagging competitors also have to comply with government reviews of their models

Front-runner labs reportedly lobbying for government reviews that also bind “lagging competitors” is a classic move to turn compliance into a shared moat. For smaller model builders, the game board is shifting from pure capability races to regulatory navigation — budget time and talent for policy, not just GPUs.