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Applied AI·July 28, 2026·1 min read

Apple’s new smart home hardware has been finished for months. Siri was the hold-up.

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Hardware for the new Apple TV 4K, HomePod mini, and a Siri-centric hub has reportedly been ready for months — the gating factor was the assistant. That’s a clear signal that in the smart home, voice intelligence is now the product; if your device strategy treats the assistant as a bolt-on, you’re competing with Apple’s core priority using a sidecar.

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'I want Racemate to be the second screen': Infobip is helping TGR Haas to fund Formula 1 car development through an entirely new kind of fan engagement

An AI companion as the ‘second screen’ for a racing team is a test case for turning fan engagement into a recurring revenue and sponsorship product. If you own IP with a passionate audience, the question isn’t whether to build a companion — it’s how to tie it directly to funding and merch, not just engagement metrics.