Airbnb Rolls Out Pilot Program in US to Lower Fees Paid by Hosts to 6% or 10%
THE SO WHAT
Airbnb testing materially lower host fees to counter direct booking shows how fragile marketplace take rates become once both sides can coordinate off-platform. If you run a marketplace, assume your power is in trust, insurance, and tooling—not just aggregation—and price your rake as if disintermediation is a default behavior.
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