0
Tech & Innovation·September 24, 2026·1 min read

Disney announces new Disney+ and Hulu price hikes — but they won't affect everyone yet

Share

Six straight years of Disney+ and Hulu price hikes while freezing some bundles is a reminder that ARPU optimization is now a continuous lever, not an occasional reset. Any subscription product with real brand pull should be running segmented pricing experiments this aggressively — and any B2B buyer should expect similar tactics from their own vendors.