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Tech & Innovation·September 1, 2026·1 min read

Forrester's Kodali on Shein's HK Debut, Outlook

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Shein’s Hong Kong debut underlines that ultra-fast fashion and algorithmic merchandising still have capital’s backing despite regulatory and ESG scrutiny. Brands competing on apparel need to assume the bar for supply-chain speed and demand sensing is being set at Shein’s level, not legacy retail.