FTC and 22 states sue Amazon for overcharging 1.2 million advertisers with inflated prices
THE SO WHAT
If regulators can frame Amazon’s ad auctions as deceptive pricing that extracted $20B from 1.2M advertisers, every performance ad platform with opaque auctions is now in the line of fire. Marketing leaders should assume more disclosure, more audits, and less tolerance for black-box bidding mechanics over the next cycle.
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