Phoebe Gates and Sophia Kianni reportedly knew Phia was ‘cookie stuffing’ for months
THE SO WHAT
Allegations of months-long cookie stuffing at a shopping startup are a reminder that growth hacks around affiliate and tracking data are now brand and regulatory liabilities, not clever arbitrage. If your acquisition engine leans on opaque attribution tricks, clean it up before a partner, regulator, or journalist does it for you.
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