Tim Cook is out as Apple CEO. He gave a 15-year masterclass in succeeding a legend.
THE SO WHAT
Cook’s 15-year run shows that operational excellence plus disciplined platform expansion can compound into a $1T+ story even without a single “new iPhone moment.” If you’re following a founder or visionary, the playbook is clear—protect the culture, industrialize the machine, and pick a few big vectors to over-invest in.
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